Media Coverage

How AI Can Make Travel Agents More Human

March 9, 2026
Aviel Siman-Tov, in a recent Forbes feature, explores how AI is reshaping the role of travel agents - not by replacing human judgment, but by removing the operational friction that prevents it from being applied where it matters most.
AI agent

The core challenges facing travel teams today are overload, parallel to rising customer expectations for fast, VIP service. Bookings, prices, availability, disruptions, policies, traveler preferences, duty of care signals – all of it flows in constantly, across systems that are, in many cases, disconnected. The work isn’t deciding what matters; it’s wading through everything else first.

This is where AI earns its place. Not as a replacement for judgment, but as a way to reduce noise, surface relevance and help humans act faster and with more confidence.

That’s what AgentSee is built for – an AI layer that works within existing workflows, not around them.

Read the full Forbes article here.