The fastest way to kill an enterprise technology rollout is to make people learn a new, complicated interface before they can do their jobs.
Travel operations teams know the pattern. A platform arrives with real capability, a training deck and a login.
The agents who are meant to use it already move between a global distribution system (GDS), a mid-office system, email and a row of browser tabs. A new console becomes one more place to log into, one more set of clicks to remember when the queue is backing up. Adoption stalls. The capability sits idle while the problem stays exactly where it always was.
Good software dies this way all the time. The model works in the demo. The benchmark numbers look strong. Six weeks later, the agents have quietly routed around it, back to the workflow they already trust.